vendredi 21 novembre 2008

Google: Types of internationalization

III – 5 Types of internationalization

The type of internationalization which stroke me the most in Google behavior is the partnerships, acquiring is also recurrent but more on a national level in order to extend their range of services that they will then translate in different languages in order to export it abroad.
As an example they made a partnership with China Mobile to provide mobile and Internet search services in China in 2007.
In October 2001 they made a partnership with Universo Online in order to become the largest search engine in Latin America.
They open as well several R&D centers. The first one sat up in Japan in December 2004.

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