tag:blogger.com,1999:blog-80823096496718424192024-03-14T03:14:11.522-07:00Les moteurs de recherches alternatifsLes moteurs de recherches alternatifs représentent une mine d'information considérable. Ne voir que par Google c'est ignorer une grande partie du Web. De nombreuses analyses ont été menées à ce sujet. Dans 85% des cas Google présente des résultats différents de ses autres principaux compétiteurs Yahoo et Microsoft.Unknownnoreply@blogger.comBlogger222125tag:blogger.com,1999:blog-8082309649671842419.post-41916752096484498862009-05-31T13:07:00.001-07:002009-05-31T13:08:14.925-07:00Déménagement du blogSalut à tous,<div><br /></div><div>Ne pouvant continuer mon blog en français je vous donne l'adresse de mon nouveau blog:</div><div><a href="http://internationalemarketing.blogspot.com/">http://internationalemarketing.blogspot.com/</a><br /></div><div><br /></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8082309649671842419.post-25526686623459296102009-05-30T04:46:00.000-07:002009-05-30T06:49:46.647-07:00Google WaveLe monde des moteurs de recherches est en ce moment en ébullition. La sortie de Wolfram Alpha ainsi que de Bing le petit nouveau de chez Microsoft y sont sûrement pour quelque chose.<div>Une fois de plus les célèbres pronostics sont lancés: Google va t il être détrôné?</div><div>Et je crois bien qu'une fois de plus la réponse va être un non catégorique.</div><div>La raison s'appelle Google Wave qui est la future application de Google qui redéfinit clairement l'usage que nous faison de la messagerie électronique.</div><div>En quelques mots de quoi cela s'agit il?</div><div>Et bien l'utilisation de Google Wave est basé sur l'expérience des Wikis et de la messagerie instantanée.</div><div>En résumé un simple échange d'email se transforme en véritable conversation instantanée ou chacun peut revenir sur ces propos, échanger des images et travailler ensemble en temps réel. Le tout peut aussi se faire en étant hors ligne. Il est possible d'ajouter d'autres participants à l'échange et de le séparer en plusieurs partie.</div><div>Il est aussi possible de lier l'échange à un blog ou tout les messages écrits sont ensuite posté sur le blog en question en temps réel.</div><div>En résumé avec un tel produit on est pas prêt de se séparer de Google.</div><div>L'application en question n'est pas encore sur le marché mais le sera prochainement vous pouvez en être informé à <a href="http://wave.google.com/">http://wave.google.com/</a></div><div>Voici la vidéo de démonstration, un peu longue c'est vrai mais croyez moi elle en vaut la peine :</div><div><br /></div><object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/v_UyVmITiYQ&hl=fr&fs=1&color1=0x006699&color2=0x54abd6"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/v_UyVmITiYQ&hl=fr&fs=1&color1=0x006699&color2=0x54abd6" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8082309649671842419.post-26467495918654060422009-05-30T03:50:00.000-07:002009-05-30T03:52:42.836-07:00Google et les consommateursJe viens de réaliser pour l'un de mes cours intitulés "Consumer Behavior" une courte étude sur le comportements des internautes vis à vis de Google.<div>En espérant que cela intéresse certains d'entre vous:</div><div><br /></div><div style="width:427px;text-align:left" id="__ss_1509609"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/Nanor/consumer-behaviour-google?type=document" title="Consumer Behaviour Google">Consumer Behaviour Google</a><object style="margin:0px" width="427" height="510"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayerd.swf?doc=consumerbehaviourgoogle-090530054603-phpapp02&stripped_title=consumer-behaviour-google"><param name="allowFullScreen" value="true"><param name="allowScriptAccess" value="always"><embed src="http://static.slidesharecdn.com/swf/ssplayerd.swf?doc=consumerbehaviourgoogle-090530054603-phpapp02&stripped_title=consumer-behaviour-google" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="427" height="510"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">PDF documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/Nanor">Nanor</a>.</div></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8082309649671842419.post-2023896901532430752009-05-26T03:41:00.000-07:002009-05-26T08:22:45.352-07:00Les discours des hommes les plus influents dans le secteur des moteurs de recherchesJ'ai retrouvé des vidéos des discours prononcés prononcés par les créateurs de Google, Microsoft et Yahoo lors de remises de cérémonies. Elles sont assez sympas car pleine d'humour et montre des personnalités dont l'on entend beaucoup parler mais que l'on ne voit presque jamais.<div>Voici le discours de Larry Page, co fondateur de Google:</div><div><br /></div><div><object width="440" height="305"><param name="movie" value="http://www.youtube.com/v/qFb2rvmrahc&hl=fr&fs=1&color1=0x006699&color2=0x54abd6"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/qFb2rvmrahc&hl=fr&fs=1&color1=0x006699&color2=0x54abd6" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="440" height="305"></embed></object></div><br />Voici le discours de Jerry Yang, co fondateur de Yahoo:<br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/wL1dQsXhc4g&hl=fr&fs=1&color1=0x006699&color2=0x54abd6"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/wL1dQsXhc4g&hl=fr&fs=1&color1=0x006699&color2=0x54abd6" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><div><br /></div><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/uikAto1iTI0&hl=fr&fs=1&color1=0x006699&color2=0x54abd6"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/uikAto1iTI0&hl=fr&fs=1&color1=0x006699&color2=0x54abd6" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><div><br /></div><div>Voici le discours de Robin Li, co fondateur de Baidu, si je ne me trompe pas il s'agit bien d'une cérémonie de remise des diplomes, naturellement c'est en chinois mais ça vaut aussi le coup d'oeil ne serait ce que d'un point de vue culturel:<br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/26kdxGzpvr4&hl=fr&fs=1&color1=0x006699&color2=0x54abd6"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/26kdxGzpvr4&hl=fr&fs=1&color1=0x006699&color2=0x54abd6" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></div><div>Je n'ai malheureusement pas trouvé la suite du discours.<br /></div><div>Et celui de Bill Gates, co fondateur de Microsoft:<br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/AP5VIhbJwFs&hl=fr&fs=1&color1=0x006699&color2=0x54abd6"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/AP5VIhbJwFs&hl=fr&fs=1&color1=0x006699&color2=0x54abd6" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/X_YQmRD_q9Y&hl=fr&fs=1&color1=0x006699&color2=0x54abd6"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/X_YQmRD_q9Y&hl=fr&fs=1&color1=0x006699&color2=0x54abd6" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/vwdMXquKTzM&hl=fr&fs=1&color1=0x006699&color2=0x54abd6"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/vwdMXquKTzM&hl=fr&fs=1&color1=0x006699&color2=0x54abd6" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/YzlMxltEAwk&hl=fr&fs=1&color1=0x006699&color2=0x54abd6"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/YzlMxltEAwk&hl=fr&fs=1&color1=0x006699&color2=0x54abd6" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/1ZKW5Gs6z7o&hl=fr&fs=1&color1=0x006699&color2=0x54abd6"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/1ZKW5Gs6z7o&hl=fr&fs=1&color1=0x006699&color2=0x54abd6" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><br /></div><div>J'ai trouvé beaucoup de similitudes entre les discours de Yang, Gates et Page. Tous utilisent l'humour et tous ont quitté leurs doctorat pour se consacrer à leur entreprise.</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8082309649671842419.post-68160338089430059142009-05-21T00:26:00.000-07:002009-05-21T00:46:38.818-07:00NHN: Next Human Network n'est autre que Naver le moteur de recherches coréen<div style="text-align: left;">En retravaillant sur ma thèse ce matin la curiosité m'a pris de vérifier le classement des moteurs de recherches au niveau mondial.<br /></div><div>Je vous remet le classement de 2007 (il faut savoir que quand les données sont collectées au niveau mondial il n'est pas facile facile de trouver les résultats les plus récents):</div><div><br /></div><div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_MMFB5Sv7YVE/ShUDTpBmmPI/AAAAAAAAES0/haJ0zL6G730/s1600-h/search+engines+stats.jpg"><img src="http://4.bp.blogspot.com/_MMFB5Sv7YVE/ShUDTpBmmPI/AAAAAAAAES0/haJ0zL6G730/s400/search+engines+stats.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5338176569282566386" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 400px; height: 169px; " /></a></div><div>Il me semble avoir déjà parlé du fait que Baidu, propriété chinoise avait son importance du fait que ses utilisateurs sont fidèles.</div><div>Comme on peut le voir sur cette image NHN Corporation occupe la cinquième place et est au coude à coude avec Microsoft.</div><div>Comme mentionné dans le titre NHN signifie "Next Human Network" et est la propriété d'une multinationale coréenne dont l'origine est la fusion entre une entreprise de jeux vidéos en ligne et de Naver le célèbre moteur de recherches coréen.</div><div>cf <a href="http://en.wikipedia.org/wiki/NHN">http://en.wikipedia.org/wiki/NHN</a> </div><div>Il est possible que la présence de cette entreprise en cinquième place ne vous fait ni chaud ni froid mais il faut se dire que Naver est un pur produit coréen c'est à dire quasiment aucune utilisation ne doit en être faite de la part des étrangers(l'interface en anglais y est même inexistante).</div><div>La Corée du Sud pour information c'est un peu moins de 50 millions d'habitants et un taux de connexion des plus élevés au monde avec un peu plus de 3 habitants sur 4 ayant accès à Internet.</div><div>Donc il est assez impressionnant de voir qu'un pays modeste en terme de population et avec un service à grande partie national peut décrocher une cinquième place.</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8082309649671842419.post-66668717369501109842009-05-19T23:54:00.000-07:002009-05-20T00:17:28.033-07:00Wolfram Alpha: Du nouveau dans le monde de la recherche sur Internet?<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_MMFB5Sv7YVE/ShOtIcnf9eI/AAAAAAAAESs/6hoqvpnghjE/s1600-h/wolfram+alpha+result.jpg"></a><div style="text-align: left;">Quelques petits mots sur le moteur de recherches du moment qui n'est autre que Wolfram Alpha.<br /></div><div>Son récent lancement et le fait que les médias en parlent beaucoup en ce moment m'ont poussé à en faire un test.</div><div>Et en effet il y a de quoi ne pas être déçu.</div><div>Ola pas d'affolement ce n'est pas encore la solution miracle. Cependant on peut en obtenir des résultats intéressants qui vous poussent à lui poser quelques questions supplémentaires.</div><div>Tout d'abord commençons par son interface graphique:</div><div><br /></div><div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_MMFB5Sv7YVE/ShOp-Ceg5CI/AAAAAAAAESk/6Lfq6FOhZ_E/s1600-h/wolfram+alpha.jpg"><img src="http://2.bp.blogspot.com/_MMFB5Sv7YVE/ShOp-Ceg5CI/AAAAAAAAESk/6Lfq6FOhZ_E/s400/wolfram+alpha.jpg" border="0" alt="home page wolfram alpha" id="BLOGGER_PHOTO_ID_5337796866646008866" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 400px; height: 214px; " /></a></div><div style="text-align: center;"><a href="http://www.wolframalpha.com/" target="_blank">La page d'accueil de Wolfram Alpha</a></div><div style="text-align: center;"><br /></div><div style="text-align: left;">Personnelement elle me plait, les couleurs rosées lui donnent un petit aspect Linux Ubuntu. </div><div style="text-align: left;">A part cela je dirai qu'en tant qu'utilisateur lambda on a vite fait de ne pas lire les instructions et de commencer à entrer quelques mots clés dans la barre de recherches et commencer à surfer.</div><div style="text-align: left;">A partir de là vont commencer les premières exclamations disant que le moteur n'est pas au point car ne renvoit aucun résultat.</div><div style="text-align: left;">Et oui la vie des moteurs de recherches est très dur au départ d'où le risque quand on lance une application toute jeune sur un marché de masse.</div><div style="text-align: left;">La solution la plus efficace pour obtenir des résultats consiste à y rentrer des mots simples et si possible uniques, utiliser aussi les guillemets "". Suite à quoi vous obtiendrez en effet vos premiers résultats.</div><div style="text-align: left;">Voici un exemple tout bête:</div><div style="text-align: left;"><br /></div><div style="text-align: left;"><span class="Apple-style-span" style="color: rgb(0, 0, 238); "><img src="http://2.bp.blogspot.com/_MMFB5Sv7YVE/ShOtIcnf9eI/AAAAAAAAESs/6hoqvpnghjE/s400/wolfram+alpha+result.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5337800343996593634" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 400px; height: 299px; " /></span></div><div style="text-align: left;"><span class="Apple-style-span" style="color: rgb(0, 0, 238);"><br /></span></div><div style="text-align: left;"><span class="Apple-style-span" style="color: rgb(0, 0, 238);"><br /></span>Là en l'occurence j'ai écrit Wikipedia.org en tant que mot clé et on me renvoit des informations concernant le page rank de la page, quand le site à été enregistré etc etc...</div><div style="text-align: left;">Donc ce qui est sympa avec Wolfram c'est l'aspect personnalisé de l'information. Par exemple si vous écrivez le nom d'une ville ou d'une uinversité et bien vous obtenez des informations sur celles ci. Donc je dirai pour le moment Wolfram a des allures d'encyclopédies simplifiées.</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8082309649671842419.post-87592470610494627752009-04-25T10:42:00.000-07:002009-04-25T10:44:19.025-07:00Dernier postJe viens de poster une étude de cas sur les navigateurs Internet qui n'a rien à voir avec les moteurs de recherches alternatifs. Cependant je pense que son contenu peut intéresser plus d'un et qu'il serait donc dommage que je n'en fasse pas profiter tout le monde.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8082309649671842419.post-57142171324676795522009-04-25T10:01:00.000-07:002009-04-25T10:52:54.343-07:00Browser Wars: Internet Explorer versus Netscape<div style="text-align: center;"><span class="Apple-style-span" style="line-height: 24px;">Here is the PDF version: <a href="http://storage.canalblog.com/32/75/274197/38703581.pdf">Browser_wars Internet Explorer versus Netscape</a></span></div><div style="text-align: center;"><span class="Apple-style-span" style="line-height: 24px; ">Browser Wars </span><br /></div> <div style="mso-element:para-border-div;border:none;border-bottom:solid #4F81BD 1.0pt; mso-border-bottom-themecolor:accent1;padding:0cm 0cm 4.0pt 0cm"> <p class="MsoTitle" style="text-align: center;line-height: 150%; ">Battles of Standards, Microsoft versus Netscape</p> </div> <h1 style="line-height:150%"><span class="Apple-style-span" style=" font-weight: normal; line-height: normal; font-size:16px;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_MMFB5Sv7YVE/SfNI0UMLpyI/AAAAAAAAEQI/Vxf6Tj9MRbo/s1600-h/Browser+wars+Internet+Explorer+versus+Netscape.jpg" style="text-decoration: none;"><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-weight: bold; line-height: 48px;font-size:32px;"><br /></span><img src="http://2.bp.blogspot.com/_MMFB5Sv7YVE/SfNI0UMLpyI/AAAAAAAAEQI/Vxf6Tj9MRbo/s400/Browser+wars+Internet+Explorer+versus+Netscape.jpg" border="0" alt="Browser wars Microsoft versus Netscape" id="BLOGGER_PHOTO_ID_5328682847719630626" style="text-decoration: underline;display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 400px; height: 215px; " /></a></span></h1><h1 style="line-height:150%"><a name="_Toc228445153"><span class="Apple-style-span" style="font-size:medium;">Topic :</span></a></h1> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;"><o:p><span class="Apple-style-span" style="color: rgb(0, 0, 0); line-height: 24px; font-family:Georgia;font-size:16px;"><b style="mso-bidi-font-weight:normal"><span style=" line-height:150%;font-family:"Arial","sans-serif";mso-fareast-Times New Roman"; font-family:";font-size:13.0pt;color:#333333;">One standard</span></b><span style="line-height: 150%;font-family:"Arial","sans-serif";mso-fareast-Times New Roman"; font-family:";font-size:13.0pt;color:#333333;"> that appears to have been effectively <b style="mso-bidi-font-weight: normal">monopolized by a single company</b> is the Microsoft PC system software. The class could discuss <b style="mso-bidi-font-weight:normal">why this is the case</b> and wether <b style="mso-bidi-font-weight:normal">it is likely to continue in the future</b>. It could <b style="mso-bidi-font-weight: normal">also ask wether such a monopoly is a good thing</b> (for society as a whole, not just Microsoft) for what it considers, as <b style="mso-bidi-font-weight: normal">unfair competition against Netscape</b>. An excellent analysis of the various sides of the debate can be found in The Economist ('At war with Microsoft' and 'Play nicely, or not at all', May 23, 1998; 'Bill Gates replies: compete, don't delete', June 13, 1998; Microsoft - letters, p.10, June 27, 1998).</span></span></o:p></span></p><p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span class="Apple-style-span" style="color: rgb(51, 51, 51); line-height: 25px;font-family:Arial;font-size:17px;"><h1 style="line-height:150%"><span class="Apple-style-span" style=" font-weight: normal; line-height: 72px; "><span class="Apple-style-span" style="font-size:medium;">Context:</span></span><br /></h1></span></p><p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;">The following case study has been submitted for the course of Innovation and Knowledge Management at the university of Léon within the European Master in Business Studies.<o:p></o:p></span></p><p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"></p><h1 style="line-height:150%"><span class="Apple-style-span" style="font-size:medium;">Introduction :</span></h1> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;"><o:p>Internet explorer versus Netscape Navigator is a classic of case study and this is not the information which are lacking on the subject.</o:p></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;">As an example the two books I chose to study within the course of Innovation and Knowledge Management untitled "Winners Losers & Microsoft" and "Information rules: a strategic guide to network economy" are both refering to the battle between Internet Explorer and Netscape web browsers.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;">This story and analysis has then already been written more than once and it can then be very easy for me to make a good copy of those works based on the analysis of analysis.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;">I am personnaly more interested in writing something new and original. I suggest then to take into account new elements such as the current web browser market (2009), the fact that we are analyzing the situation 10 years after the battle and trying to predict the future of the web browser market.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;">Those changes will brought an original work to the teacher and an exclusive paper to its readers.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;">I hope you will appreciate it.<o:p></o:p></span></p> <p class="MsoNormal" align="right" style="margin-top:0cm;margin-right:13.0pt; margin-bottom:0cm;margin-left:0cm;margin-bottom:.0001pt;text-align:right; line-height:150%"><span style="line-height:150%;font-family: "Arial","sans-serif";mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;">Ronan CHARDONNEAU<o:p></o:p></span></p> <h1 style="line-height:150%"><a name="_Toc228445156"><span class="Apple-style-span" style="font-size:medium;">Personal experience about the study case :</span></a></h1> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;"><o:p>I have been introduced to Netscape Navigator in 1999, my elder brother studying computer sciences he came back one day with a pc including Internet Explorer and Netscape. I personnaly grew up and be trained with Internet Explorer ( as it was by default installed on all computers of my junior High School).</o:p></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;">I never used Netscape Navigator to go on Internet and I am an experienced user of Mozilla Firefox and Google Chrome. I also use sometimes the textual web browser Lynx.<o:p></o:p></span></p><p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"></p><h1 style="line-height:150%"><a name="_Toc228445157"><span class="Apple-style-span" style="font-size:medium;">Why the web browser standard has been monopolized by Microsoft PC system software ?</span></a></h1> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;"><o:p>First of all let’s define what is a standard :</o:p></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><i style="mso-bidi-font-style:normal"><span style=" line-height:150%;font-family:"Arial","sans-serif";mso-fareast-Times New Roman"; font-family:";font-size:13.0pt;color:#333333;">« A technology is recognized as a standard when it gets <b style="mso-bidi-font-weight:normal">more than 50% of the market shares</b>»<o:p></o:p></span></i></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;">Let’s now define a web browser :<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span class="apple-style-span"><i style="mso-bidi-font-style:normal"><span style="line-height:150%;Arial","sans-serif"; font-family:";font-size:13.0pt;color:black;">« A browser is <b style="mso-bidi-font-weight:normal">a software application</b> that is used to locate and display Web pages. »<o:p></o:p></span></i></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><a href="http://www.google.com/url?sa=X&start=4&oi=define&ei=Lw_zSfa-AYWpsAbf_aCJAQ&sig2=xoRjbblDDsmWnxRuJ8BnyA&q=http://www.asu.edu/copp/resources/glossary.html&usg=AFQjCNElUHKiXUY3jEvWiUM3jO-goZi_wA"><span style="line-height:150%;Arial","sans-serif"; font-family:";font-size:13.0pt;color:green;">www.asu.edu/copp/resources/glossary.html</span></a><span class="apple-style-span"><span style="line-height:150%; Arial","sans-serif";font-family:";font-size:13.0pt;color:black;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;">Here is a definition of Microsoft :<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span class="apple-style-span"><i style="mso-bidi-font-style:normal"><span style="line-height:150%;Arial","sans-serif"; font-family:";font-size:13.0pt;color:black;">« Microsoft Corporation is an American multinational computer technology corporation, <b style="mso-bidi-font-weight:normal">which rose to dominate the home computer operating system</b> »<o:p></o:p></span></i></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><a href="http://www.google.com/url?sa=X&start=3&oi=define&ei=yg_zScGxNtqNsAbyo-SJAQ&sig2=zcEk1at99j3EOYc47mbmIw&q=http://en.wikipedia.org/wiki/Microsoft&usg=AFQjCNEiCzY4r8WkDGsboTHflbllUdHMHA"><span style="line-height:150%;Arial","sans-serif"; font-family:";font-size:13.0pt;color:green;">en.wikipedia.org/wiki/Microsoft</span></a><span class="apple-style-span"><span style="line-height:150%; Arial","sans-serif";font-family:";font-size:13.0pt;color:black;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span class="apple-style-span"><span style="line-height: 150%;Arial","sans-serif";font-family:";font-size:13.0pt;color:black;">And to finish a definition of an operating system :<o:p></o:p></span></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span class="apple-style-span"><i style="mso-bidi-font-style:normal"><span style="line-height:150%;Arial","sans-serif"; font-family:";font-size:13.0pt;color:black;">« <b style="mso-bidi-font-weight:normal">The most important program run on a computer because it manages all the other programs. </b>»<o:p></o:p></span></i></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><a href="http://www.google.com/url?sa=X&start=13&oi=define&ei=bBDzSeXHO5GJsAaiz8iJAQ&sig2=RJ3rH8E84QqFJzNyvYhhsg&q=http://www.iscfr21.it/21cfr_glossary.html&usg=AFQjCNErHnDesJA2m9YPSg2039L6kZnXhQ"><span style="line-height:150%;Arial","sans-serif"; font-family:";font-size:13.0pt;color:green;">www.iscfr21.it/21cfr_glossary.html</span></a><span class="apple-style-span"><span style="line-height:150%; Arial","sans-serif";font-family:";font-size:13.0pt;color:black;"><o:p></o:p></span></span></p> <p class="MsoNoSpacing" style="line-height:150%"><span class="apple-style-span"><span style="line-height:150%;Arial","sans-serif"; font-family:";font-size:13.0pt;color:black;">So <b style="mso-bidi-font-weight:normal">Microsoft owns the Operating System market which is managing web browsers</b> and Microsoft is producing its own web browser : Internet Explorer. Here we can then understand the problematic. <o:p></o:p></span></span></p> <p class="MsoNoSpacing" style="line-height:150%"><span class="apple-style-span"><span style="line-height:150%;Arial","sans-serif"; font-family:";font-size:13.0pt;color:black;">On Microsoft side we can understand the following question « Why should I include a competitor web browser within my own Operating System ? » and obviously <b style="mso-bidi-font-weight:normal">understand why they are still not doing it.</b><o:p></o:p></span></span></p> <p class="MsoNoSpacing" style="line-height:150%"><span class="apple-style-span"><span style="line-height:150%;Arial","sans-serif"; font-family:";font-size:13.0pt;color:black;">In 1999 in order to install Netscape on your PC <b style="mso-bidi-font-weight:normal">you </b></span></span><span class="apple-style-span"><b style="mso-bidi-font-weight:normal"><span style="line-height:150%;Arial","sans-serif"font-family:";font-size:13.0pt;">needed to take it from the outside</span></b></span><span class="apple-style-span"><span style="line-height:150%;Arial","sans-serif"font-family:";font-size:13.0pt;"> (Download on Internet, take it from a CD etc…) </span></span><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman"font-family:";font-size:13.0pt;">and <b style="mso-bidi-font-weight: normal">here is the heart of the winning battle</b></span><span class="apple-style-span"><b style="mso-bidi-font-weight:normal"><span style="line-height:150%;Arial","sans-serif"font-family:";font-size:13.0pt;">.</span></b></span><b style="mso-bidi-font-weight:normal"><span style="line-height: 150%;Arial","sans-serif"font-family:";font-size:13.0pt;"><o:p></o:p></span></b></p> <span style="line-height:115%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";mso-ansi-language:FR;mso-fareast-language: ZH-CN;mso-bidi-language:AR-SAfont-family:";font-size:13.0pt;">In order to win and be recognized as a better product people have to know that you exist. We can then understand why at that time computer users did not </span><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;">have Netscape on their computer (today the world Internet penetration rate is at 23,8% in 2000 only 7% of the world population had Internet connection, </span><a href="http://www.internetworldstats.com/stats.htm">http://www.internetworldstats.com/stats.htm</a>)<span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;">. Netscape was then for elites or computer educated people, for example my brother had it and I never heard about it.</span><br /><p></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;"><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;">So to sum up this first part :<o:p></o:p></span></p> <p class="MsoListParagraphCxSpFirst" style="margin-bottom:0cm;margin-bottom:.0001pt; mso-add-space:auto;text-indent:-18.0pt;line-height:150%;mso-list:l0 level1 lfo1"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-font-family:Arial;font-size:13.0pt;color:#333333;"><span style="mso-list:Ignore">-<span style="font:7.0pt "Times New Roman""> </span></span></span><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;">The web browser market has been monopolized by Microsoft because MS owns the software which manage web browsers ;<o:p></o:p></span></p> <p class="MsoListParagraphCxSpMiddle" style="margin-bottom:0cm;margin-bottom: .0001pt;mso-add-space:auto;text-indent:-18.0pt;line-height:150%;mso-list:l0 level1 lfo1"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-font-family:Arial;font-size:13.0pt;color:#333333;"><span style="mso-list:Ignore">-<span style="font:7.0pt "Times New Roman""> </span></span></span><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;">Microsoft has no interest of letting entering competitors into his own market ;<o:p></o:p></span></p> <p class="MsoListParagraphCxSpLast" style="margin-bottom:0cm;margin-bottom:.0001pt; mso-add-space:auto;text-indent:-18.0pt;line-height:150%;mso-list:l0 level1 lfo1"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-font-family:Arial;font-size:13.0pt;color:#333333;"><span style="mso-list:Ignore">-<span style="font:7.0pt "Times New Roman""> </span></span></span><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;">Users cannot know that other web browsers exist if they are not informed about their existence and of course cannot install them if they do not know how to ;<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;"><o:p> <span class="Apple-style-span" style=" font-weight: bold; line-height: 51px; font-size:34px;"><a name="_Toc228445158"><span class="Apple-style-span" style=" ;font-size:16px;">Is it likely to continue in the future ?</span></a></span></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;"><o:p> Actually a good question one should ask is <b style="mso-bidi-font-weight:normal">« Is the situation of web browsers has changed during the last ten years ? »</b></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;">As a standard user I can say no but the next decade is going to be very interesting for the web browsers market and this for many reasons. <o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;"><o:p><span class="Apple-style-span" style=" font-weight: bold; line-height: 39px; font-size:26px;"><a name="_Toc228445159"><span class="Apple-style-span" style=" ;font-size:16px;">Raising up of a new competitor: Google</span></a></span></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;"><o:p> </o:p></span></p> <span style="line-height:115%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";mso-ansi-language:FR; mso-fareast-language:ZH-CN;mso-bidi-language:AR-SAfont-family:";font-size:13.0pt;color:#333333;">The first good reason for changes is the raising up of Google on the market of operating systems. 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bWUxLnhtbFBLAQItAAoAAAAAAAAAIQAcP19sDwsAAA8LAAAbAAAAAAAAAAAAAAAAACwNAABjbGlw Ym9hcmQvbWVkaWEvaW1hZ2UxLmpwZWdQSwUGAAAAAAYABgCwAQAAdBgAAAAA "> Google is the most famous brand in the world and has a better reputation than Microsoft which is a good reason for <span class="Apple-style-span" style=" line-height: 25px; font-size:17px;">customers to switch or at least give a try to a new operating system. Moreover Google already owns its proper web browser : Google Chrome.</span> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;">It is not that popular but has however the fourth position in the market of web browser, taking in account that the third one is more or less targeting another kind of computers (Mac) one can say that Google Chrome has an interesting outsider position (cf.page 11).<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;">I would amphisize as well that Google may have the solution for the operating system of tomorrow which could bring a tremendous revolution in the world of operating system.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;">It is going to be the first time that Microsoft will face a competitor which is as famous and successful as him.<o:p></o:p></span></p><p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span class="Apple-style-span" style=" line-height: 25px;font-size:17px;"><br /></span></p><p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span class="Apple-style-span" style="line-height: 25px;"><span class="Apple-style-span" style="color: rgb(0, 0, 0); line-height: normal; font-family:Georgia;font-size:16px;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_MMFB5Sv7YVE/SfNFyiAyuPI/AAAAAAAAEP4/iBfMLzWZ31o/s1600-h/microsoftvsgoogle.jpg"><img src="http://2.bp.blogspot.com/_MMFB5Sv7YVE/SfNFyiAyuPI/AAAAAAAAEP4/iBfMLzWZ31o/s400/microsoftvsgoogle.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5328679518535334130" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 398px; height: 184px; " /></a></span></span></p><p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span class="Apple-style-span" style="color: rgb(0, 0, 0); line-height: normal;font-family:Georgia;font-size:16px;"><h2 style="line-height:150%"><a name="_Toc228445160">A computer population who is more and more educated</a> </h2> </span></p><p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;"><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;">The case of Mozilla Firefox web browser is also a very interesting part of this case study . Mozilla Firefox is a free, open-source, web browser for Windows, Linux and Mac OS X. </span><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman"font-family:";font-size:13.0pt;">Firefox is knowing exactly the same story as Netscape (in fact the those two products<span style="color:#333333;"> are more or less the same </span></span><a href="http://browser.netscape.com/history">http://browser.netscape.com/history</a><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;">). <i style="mso-bidi-font-style:normal">« </i></span><span class="apple-style-span"><i style="mso-bidi-font-style:normal"><span style="line-height:150%;font-family:"Helvetica","sans-serif"; mso-bidi-Times New Roman";mso-bidi-theme-font:minor-bidi; font-family:";font-size:14.0pt;color:#444444;">At the time of the acquisition, the Netscape team had begun working on converting their flagship product - the Netscape Communicator web suite - into open source software, under a new name: Mozilla. »</span></i></span><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;"> <o:p></o:p></span></p> <span style="line-height:115%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";mso-ansi-language:FR; mso-fareast-language:ZH-CN;mso-bidi-language:AR-SAfont-family:";font-size:13.0pt;color:#333333;">Netscape as Mozilla Firefox both have the reputation to best </span><span style=" line-height:115%;font-family:"Calibri","sans-serif";mso-ascii-theme-font:minor-latin; mso-fareast-font-family:SimSun;mso-fareast-theme-font:minor-fareast;mso-hansi-theme-font: minor-latin;mso-bidi-Times New Roman";mso-bidi-theme-font:minor-bidi; mso-ansi-language:FR;mso-fareast-language:ZH-CN;mso-bidi-language:AR-SAfont-family:";font-size:11.0pt;"><a href="http://www.consumersearch.com/web-browser-reviews">http://www.consumersearch.com/web-browser-reviews</a> . </span><span style="line-height:115%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";mso-ansi-language:FR; mso-fareast-language:ZH-CN;mso-bidi-language:AR-SAfont-family:";font-size:13.0pt;color:#333333;">It is so called better than Internet Explorer but is not yet recognized as the standard. The success of Mozilla is due to the fact that it is a product which is according to me more convenient </span><span class="Apple-style-span" style="color: rgb(51, 51, 51); line-height: 25px; font-family:Arial;font-size:17px;">than Internet Explorer. It is not first in the market because in order to have it on your computer you need to download it and of course to know its existence.</span><br /><p></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;">The best example I can find about the recognition of its strengths is its presence at the university.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;">It is nowadays very hard to find in European universities a computer which does not have Mozilla Firefox on the desktop.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;">I guess that the presence of Mozilla is due to the fact that higher education recognize its quality.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;">Let's know think about the future when the current students which are studying right now at the university will be on the market place.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;">Well good chances that it will install a wave of Mozilla Firefox within businesses and that it will be a trend which will not be reversed until universities recognize the value of another web browser.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;">So I would attribute the success of Mozilla Firefox and in a certain way Netscape to the fact that people get more and more computer educated.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;">However this education is not sufficient enough in order to jeopardize Microsoft Internet Explorer on the short term.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;"><o:p> </o:p></span></p> <h2 style="line-height:150%"><a name="_Toc228445161">A new sanction for Microsoft ?</a></h2> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;"><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;">Microsoft has been at the center of many polemics since the story of Netscape versus Microsoft, however justice never sanctionned firmely Microsoft for obvious reasons (if Microsoft is seriously condamned what will happen to Microsoft users ?).<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;">Microsoft trial is still a day to day topic in the news : </span><a href="http://www.google.com/url?q=http%3A%2F%2Fwww.zdnet.fr%2Factualites%2Finformatique%2F0%2C39040745%2C39393157%2C00.htm&sa=D&sntz=1&usg=AFrqEzenEN1Co2id2iytx8Kx7lCr71nPBA"><span style="font-size:13.0pt;mso-bidi-line-height:150%;font-family: "Arial","sans-serif";mso-fareast-Times New Roman";font-family:";font-size:11.0pt;color:#336699;">http://www.zdnet.fr/actualites/informatique/0,39040745,39393157,00.htm</span></a><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;">. Microsoft is under a condamnation by the european commission </span><a href="http://rcpmag.com/news/article.aspx?editorialsid=10780">http://rcpmag.com/news/article.aspx?editorialsid=10780</a> <span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;"><span style="mso-spacerun:yes"> </span>to let an option on its operating system allowing to remove Internet Explorer and include competitors web browsers.<o:p><span class="Apple-style-span" style=" line-height: 72px; font-size:48px;"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;">The answer of the verdict is fixed at </span><span style="line-height:150%;Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";color:#333333;"><span class="Apple-style-span" style="font-size:medium;">April the 28th 2009 : </span></span><a href="http://www.generation-nt.com/internet-explorer-vente-liee-windows-europe-actualite-264581.html"><span class="Apple-style-span" style="font-size:medium;">http://www.generation-nt.com/internet-explorer-vente-liee-windows-europe-actualite-264581.html</span></a></span></o:p></span></p><p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"></p><h1 style="line-height:150%"><a name="_Toc228445162">Is such a monopoly a good thing ?</a></h1> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;">As in all monopoly you have pros and cons :<o:p></o:p></span></p> <h2 style="line-height:150%"><a name="_Toc228445163">Good point :</a></h2> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;"><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;">I worked for almost one year in computer companies or at least worked in the field of computers and here are some benefits I have seen.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;">If everybody use the same web browsers then it is less work for website computer programmers because you are sure that all the information you will display will be displayed properly. Exactly like a language if everybody speaks the same language then everybody understand and understand each other<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;"><o:p> </o:p></span></p> <h2 style="line-height:150%"><a name="_Toc228445164">Bad point :</a></h2> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;"><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;">On the other hand when people are using different web browsers some information are sometimes missing, computer programmers have to test the applications on different web browsers and then tasks come to be more and more complicated.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;"><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;">Here are some mere explanations. Some web browsers recognized some parts of codes whereas other don't. One of the most famous one is the HTML tag called <blink></blink> which means that a word included between those two tags will blink automatically. Some web browsers are not reading those codes and of course will not display this information properly whereas other will. <o:p>So here was for the main basic idea.</o:p></span></p><p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span class="Apple-style-span" style=" line-height: 25px;font-size:17px;"></span></p><p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;">Another idea we can developped is the different use of web browser for different tasks.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;">For example Mozilla Firefox is very popular because of all the functions you can add to this browser : applications which will allow you to download videos from the website you are looking at or even thousands of others functionalities to customize your web browser.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;"><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;">Google Chrome is is very convenient because it is quickly launched.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;"><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;">Lynx is very popular to protect your data and your confidentiality.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;"><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;">So to each web browser correspond a certain list of characteristics but of course you have to know that they exist and what are there characteristics.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;"><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;">According to the book "Winners, losers and Microsoft" the products which win the battle are always the best. I strongly disagree with this statement. The product which win is the best advertised and at this game Microsoft is leading the game. <o:p>A quick look at the recent figures of the web browsers market shares show us that Internet Explorer is still the leader and the standard in terms of web browser.</o:p></span></p><p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><br /></p><p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span class="Apple-style-span" style="color: rgb(0, 0, 0); line-height: normal; font-family:Georgia;font-size:16px;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_MMFB5Sv7YVE/SfNG2kwfUyI/AAAAAAAAEQA/1a2LyKJFVRo/s1600-h/web+browsers+market+shares.jpg"><img src="http://3.bp.blogspot.com/_MMFB5Sv7YVE/SfNG2kwfUyI/AAAAAAAAEQA/1a2LyKJFVRo/s400/web+browsers+market+shares.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5328680687503364898" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 400px; height: 280px; " /></a></span></p><p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span class="Apple-style-span" style="color: rgb(0, 0, 0); line-height: normal;font-family:Georgia;font-size:16px;"><h1 style="line-height:150%"><a name="_Toc228445165">Conclusion :</a></h1> </span></p><p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;"><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;">From this analysis we can then understand why Netscape did not win (if your success is in the end of your competitor…well it is hard to win) but also why it is still living under the name of Firefox (when you have strenght that competitors do not have you are still on the race).<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;">We can also see that people are not entirely benefiting from this monopoly because Internet Explorer is not the best product.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;">For consumers they can take the best part of web browsers only by using each of them for specific purposes but should at least know that they exist.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;">Microsoft could lose its monopolistic position on the short term but only if a strong event happened such as the presence of Google on the desktop operating system market or a severe condamnation from the European Commission.<o:p></o:p></span></p><p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span class="Apple-style-span" style="color: rgb(51, 51, 51); line-height: 25px;font-family:Arial;font-size:17px;"></span></p><p class="MsoNormal" style="margin-bottom:0cm;margin-bottom:.0001pt;line-height: 150%"><span style="line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-Times New Roman";font-family:";font-size:13.0pt;color:#333333;">What is really strange to see is that the Web Browser market clearly show how computer education is moving and market imperfection, how is it still possible that Microsoft is taking the monopole of web browser since such a long time ?<o:p></o:p></span></p><p></p><p></p><p></p><p></p></v:shape></span><p></p><p></p>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8082309649671842419.post-52152380669388664042009-04-22T10:27:00.000-07:002009-04-22T10:35:56.796-07:00Diapositives de conférencesJ'ai été il y a quelques semaines invité pour donner une conférence à l'école de commerce Advancia à Paris. La conférence ayant été malheureusement annulée au dernier moment je ne vois pas de raison de ne pas vous faire profiter du travail que j'avais préparé, en espérant que cela vous plaise:<div><br /></div><br /><div style="width:425px;text-align:left" id="__ss_1328101"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/Nanor/search-engine-dependency-conference?type=presentation" title="Search Engine Dependency Conference">Search Engine Dependency Conference</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=searchenginedependencyconference-090422123428-phpapp02&stripped_title=search-engine-dependency-conference"><param name="allowFullScreen" value="true"><param name="allowScriptAccess" value="always"><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=searchenginedependencyconference-090422123428-phpapp02&stripped_title=search-engine-dependency-conference" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/Nanor">Nanor</a>.</div></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8082309649671842419.post-56555889242495230552009-03-28T03:59:00.001-07:002009-03-28T04:07:16.518-07:00L'imprimante jet d'encre Lego de Larry PageJe ne sais pas si cet article interessera quelqu'un mais on lit souvent dans les articles sur Larry Page l'un des fondateurs de Google qu'il a mis au point lors de ses études une imprimante à jet d'encre à partir de briques de Lego.<div>On en entend donc beaucoup parler mais très rarement on en voit des photos.</div><div>Je me suis donc mis en quête de quelques photos car personnelement moi ça m'intéresse de savoir à quoi ressemble une telle imprimante.</div><div>La seule que j'ai pu trouver jusqu'à présent est celle ci:</div><div><br /></div><img src="http://1.bp.blogspot.com/_MMFB5Sv7YVE/Sc4D_F1MBZI/AAAAAAAAENQ/AD13RfeHLSA/s400/imprimante+lego.jpg" style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 298px;" border="0" alt="" id="BLOGGER_PHOTO_ID_5318192592403039634" /><div>et même si je pense que cette imprimante est de Larry Page je n'en suis pas sûr à 100% car la source de l'image n'était pas très bien indiqué.</div><div>Je n'ai en revanche pas encore trouvé de guide d'utilisation ni de mode d'emploi pour la construction.</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8082309649671842419.post-23204534404608363042009-03-24T14:26:00.000-07:002009-03-24T15:06:49.963-07:00Les parts de marché de Google dans le mondeZorgloob vient de publier un article très intéressant sur les parts de marché de Google dans le monde.<div>Je tiens à saluer leur travail que je trouve très complet et intéressant.</div><div>C'est marrant car je m'étais lancé exactement dans la même tache il y a quelques mois de cela et n'avait pas publié mes résultats car je me disais qu'il valait mieux vous présenter les marchés les plus intéressants et individuellement plutôt qu'un topo général de la situation.</div><div>C'est dommage en tout cas car il semblerait que j'avais exactement la même idée et que pour une fois j'étais très en avance (à la seule différence qu'ils en ont trouvé 3 de plus).<br /></div><div>En tout cas voici le tableau que vous obtiendrez à l'adresse suivante:</div><div><a href="http://www.zorgloob.com/2009/03/les-parts-de-marche-de-google-dans-le.asp">http://www.zorgloob.com/2009/03/les-parts-de-marche-de-google-dans-le.asp</a><br /></div><div><br /></div><div><span class="Apple-style-span" style="font-family: Arial; font-size: 13px; "><table border="1" cellpadding="2" style="border-top-width: 1px; border-right-width: 1px; border-bottom-width: 1px; border-left-width: 1px; border-top-style: solid; border-right-style: solid; border-bottom-style: solid; border-left-style: solid; border-top-color: rgb(0, 0, 0); border-right-color: rgb(0, 0, 0); border-bottom-color: rgb(0, 0, 0); border-left-color: rgb(0, 0, 0); border-collapse: collapse; width: 400px; font-size: 0.8em; "><tbody><tr><td><b>Pays</b></td><td style="text-align: right; "><b>PdM</b></td><td><b>Date</b></td><td><b>Institut</b></td></tr><tr bgcolor="#3deb3d"><td>Allemagne</td><td style="text-align: right; ">93,0%</td><td>mars 2008</td><td><br /></td></tr><tr bgcolor="#3deb3d"><td>Argentine</td><td style="text-align: right; ">89,0%</td><td>janv. 2008</td><td>comScore</td></tr><tr bgcolor="#3deb3d"><td>Australie</td><td style="text-align: right; ">87,8%</td><td>juin 2008</td><td>Hitwise</td></tr><tr bgcolor="#3deb3d"><td>Autriche</td><td style="text-align: right; ">88,0%</td><td>janv. 2008</td><td>comScore</td></tr><tr bgcolor="#3deb3d"><td>Belgique</td><td style="text-align: right; ">95,0%</td><td>mars 2009</td><td>comScore</td></tr><tr bgcolor="#3deb3d"><td>Brésil</td><td style="text-align: right; ">89,0%</td><td>janv. 2008</td><td>comScore</td></tr><tr bgcolor="#3deb3d"><td>Bulgarie</td><td style="text-align: right; ">80,0%</td><td>déc. 2007</td><td>Multilingual search</td></tr><tr bgcolor="#ff950e"><td>Canada</td><td style="text-align: right; ">78,0%</td><td>janv. 2008</td><td>comScore</td></tr><tr bgcolor="#3deb3d"><td>Chili</td><td style="text-align: right; ">93,0%</td><td>janv. 2008</td><td>comScore</td></tr><tr bgcolor="#ff3333"><td>Chine</td><td style="text-align: right; ">26,6%</td><td>oct. 2008</td><td>iResearch</td></tr><tr bgcolor="#3deb3d"><td>Colombie</td><td style="text-align: right; ">91,0%</td><td>janv. 2008</td><td>comScore</td></tr><tr bgcolor="#ff3333"><td>Corée du Sud</td><td style="font-weight: bold; text-align: right; ">3,0%</td><td>janv. 2009</td><td><br /></td></tr><tr bgcolor="#3deb3d"><td>Danemark</td><td style="text-align: right; ">92,0%</td><td>janv. 2008</td><td>comScore</td></tr><tr bgcolor="#3deb3d"><td>Espagne</td><td style="text-align: right; ">93,0%</td><td>janv. 2008</td><td>comScore</td></tr><tr bgcolor="#ff950e"><td>Estonie</td><td style="text-align: right; ">53,4%</td><td>juil. 2008</td><td>Gemius SA</td></tr><tr bgcolor="#ff950e"><td>États-Unis</td><td style="text-align: right; ">63,3%</td><td>sept. 2009</td><td>comScore</td></tr><tr bgcolor="#ff950e"><td>États-Unis</td><td style="text-align: right; ">72,1%</td><td>sept. 2009</td><td>Hitwise</td></tr><tr bgcolor="#3deb3d"><td>Finlande</td><td style="text-align: right; ">92,0%</td><td>janv. 2008</td><td>comScore</td></tr><tr bgcolor="#3deb3d"><td>France</td><td style="text-align: right; ">91,2%</td><td>févr. 2009</td><td>AT Internet Institute</td></tr><tr bgcolor="#ff3333"><td>Hong Kong</td><td style="text-align: right; ">26,0%</td><td>janv. 2008</td><td>comScore</td></tr><tr bgcolor="#3deb3d"><td>Hongrie</td><td style="text-align: right; ">96,0%</td><td>août 2008</td><td><br /></td></tr><tr bgcolor="#3deb3d"><td>Inde</td><td style="text-align: right; ">81,4%</td><td>août 2008</td><td>comScore</td></tr><tr bgcolor="#ff950e"><td>Irlande</td><td style="text-align: right; ">76,0%</td><td>janv. 2008</td><td>comScore</td></tr><tr bgcolor="#ff950e"><td>Islande</td><td style="text-align: right; ">51,0%</td><td>déc. 2007</td><td><br /></td></tr><tr bgcolor="#3deb3d"><td>Israël</td><td style="text-align: right; ">80,0%</td><td>janv. 2007</td><td><br /></td></tr><tr bgcolor="#3deb3d"><td>Italie</td><td style="text-align: right; ">90,0%</td><td>févr. 2009</td><td><br /></td></tr><tr bgcolor="#ff3333"><td>Japon</td><td style="text-align: right; ">38,2%</td><td>janv. 2009</td><td>Nielsen/NetRatings</td></tr><tr bgcolor="#3deb3d"><td>Lettonie</td><td style="text-align: right; ">98,0%</td><td>juil. 2008</td><td>Gemius SA</td></tr><tr bgcolor="#3deb3d"><td>Lituanie</td><td style="text-align: right; font-weight: bold; ">98,2%</td><td>sept. 2008</td><td>Gemius SA</td></tr><tr bgcolor="#ff950e"><td>Malaisie</td><td style="text-align: right; ">51,0%</td><td>janv. 2008</td><td>comScore</td></tr><tr bgcolor="#3deb3d"><td>Mexique</td><td style="text-align: right; ">88,0%</td><td>janv. 2008</td><td>comScore</td></tr><tr bgcolor="#3deb3d"><td>Norvège</td><td style="text-align: right; ">81,0%</td><td>janv. 2008</td><td>comScore</td></tr><tr bgcolor="#ff950e"><td>Nouvelle-Zélande</td><td style="text-align: right; ">72,0%</td><td>janv. 2008</td><td>comScore</td></tr><tr bgcolor="#3deb3d"><td>Pays-Bas</td><td style="text-align: right; ">95,0%</td><td>déc. 2008</td><td><br /></td></tr><tr bgcolor="#3deb3d"><td>Pologne</td><td style="text-align: right; ">89,3%</td><td>sept. 2007</td><td>Gemius SA</td></tr><tr bgcolor="#ff950e"><td>Porto Rico</td><td style="text-align: right; ">57,0%</td><td>janv. 2008</td><td>comScore</td></tr><tr bgcolor="#3deb3d"><td>Portugal</td><td style="text-align: right; ">94,0%</td><td>janv. 2008</td><td>comScore</td></tr><tr bgcolor="#ff3333"><td>République Tchèque</td><td style="text-align: right; ">34,5%</td><td>mars 2009</td><td><br /></td></tr><tr bgcolor="#3deb3d"><td>Roumanie</td><td style="text-align: right; ">95,2%</td><td>mars 2009</td><td>statcounter.com</td></tr><tr bgcolor="#3deb3d"><td>Royaume-Uni</td><td style="text-align: right; ">90,4%</td><td>déc. 2008</td><td>Hitwise</td></tr><tr bgcolor="#ff3333"><td>Russie</td><td style="text-align: right; ">32,0%</td><td>janv. 2008</td><td>Spylog</td></tr><tr bgcolor="#ff950e"><td>Singapour</td><td style="text-align: right; ">57,0%</td><td>janv. 2008</td><td>comScore</td></tr><tr bgcolor="#ff950e"><td>Slovaquie</td><td style="text-align: right; ">75,6%</td><td>déc. 2007</td><td><br /></td></tr><tr bgcolor="#3deb3d"><td>Suède</td><td style="text-align: right; ">80,0%</td><td>janv. 2008</td><td>comScore</td></tr><tr bgcolor="#3deb3d"><td>Suisse</td><td style="text-align: right; ">93,0%</td><td>janv. 2008</td><td>comScore</td></tr><tr bgcolor="#ff3333"><td>Taiwan</td><td style="text-align: right; ">18,0%</td><td>janv. 2008</td><td>comScore</td></tr><tr bgcolor="#ff950e"><td>Ukraine</td><td style="text-align: right; ">72,4%</td><td>févr. 2009</td><td>Bigmir-Internet</td></tr><tr bgcolor="#3deb3d"><td>Vénézuela</td><td style="text-align: right; ">93,0%</td><td>janv. 2008</td><td>comScore</td></tr></tbody></table>J'aimerais attirer votre attention sur les sources ainsi que les dates des mises à jour qui sont pour moi très très intéressantes.</span></div><div><span class="Apple-style-span" style="font-family: Arial; font-size: 13px;">Je n'ai pas vraiment de surprise en ce qui concerne les résultats qui y sont affichés qui montrent clairement ce que je met en avant depuis le début des mes recherches.</span></div><div><span class="Apple-style-span" style="font-family: Arial; font-size: 13px;">Nous avons dans le monde un bloc Americo-Européen et le reste du monde.</span></div><div><span class="Apple-style-span" style="font-family: Arial; font-size: 13px;">Quand je dis le reste du monde c'est l'Asie qui elle même est divisée en plein de petits mondes.</span></div><div><span class="Apple-style-span" style="font-family: Arial; font-size: 13px;">Alors attention car on prend souvent l'Asie pour un continent, au niveau géographique peut être mais en ce qui concerne ce que j'appelerai le E-world on se retrouve avec des micros continents de part et d'autres. C'est à croire que des pays comme la Corée du Sud vivent en véritable autarcie au niveau des moteurs de recherches.</span></div><div><span class="Apple-style-span" style="font-family: Arial; font-size: 13px;"><br /></span></div><div><span class="Apple-style-span" style="font-family: Arial; font-size: 13px;">Revenons au tableau en lui même, comme vous pouvez le voir les pays en rouge ou très proche du rouge (<50%)></div><div><span class="Apple-style-span" style="font-family: Arial; font-size: 13px;">Taiwan, Singapour, la Malaisie, le Japon, Honk Kong, l'Islande, la Corée du Sud, la Chine et la Russie.</span></div><div><span class="Apple-style-span" style="font-family: Arial; font-size: 13px;"><br /></span></div><div><span class="Apple-style-span" style="font-family: Arial; font-size: 13px;">Pour ceux qui suivent l'histoire de mon blog ce n'est pas la surprise du siècle de retrouver ces pays n'ayant pas encore adopter la norme Google.</span></div><div><span class="Apple-style-span" style="font-family: Arial; font-size: 13px;"><br /></span></div><div><span class="Apple-style-span" style="font-family: Arial; font-size: 13px;">Pour information voici ce que j'ai appris lors de mon dernier cours de Knowledge Management: "un produit ou service devient un standard quand il acquiert plus de 50% de parts de marché."</span></div><div><span class="Apple-style-span" style="font-family: Arial; font-size: 13px;"><br /></span></div><div><span class="Apple-style-span" style="font-family: Arial; font-size: 13px;">En résumé à chaque fois que Google franchit la barre des 50% c'est un pays de gagné et la tendence ne peut s'inverser.</span></div><div><span class="Apple-style-span" style="font-family: Arial; font-size: 13px;"><br /></span></div><div><span class="Apple-style-span" style="font-family: Arial; font-size: 13px;">Je disais donc que ce n'est pas un hasard de retrouver les groupes suivants:</span></div><div><span class="Apple-style-span" style="font-family: Arial; font-size: 13px;">- Taiwan, Singapour, la Malaisie, le Japon, Honk Kong que j'appelerai pour simplifier les dragons et les tigres, il s'agit pour moi d'un groupe ayant des influences anglo-saxonnes (Yahoo leader du marché des moteurs de recherches dans cette zone) sur leur façon de surfer mais qui ont une culture qui leur est propre que je qualifierai d'asiatique c'est à dire qu'un site Internet doit être esthétique avant tout;</span></div><div><span class="Apple-style-span" style="font-family: Arial; font-size: 13px;"><br /></span></div><div><span class="Apple-style-span" style="font-family: Arial; font-size: 13px;">- L'Islande qui est un pays que je trouve impressionnant. Une faible population et une langue que même Google ne traduit pas encore mais 7 personnes sur 10 ont Internet. Ici je dirai que Google a un mal terrible à entrer dans ce marché à cause de la langue;</span></div><div><span class="Apple-style-span" style="font-family: Arial; font-size: 13px;"><br /></span></div><div><span class="Apple-style-span" style="font-family: Arial; font-size: 13px;">- La Coréee du Sud qui est le pays le plus fermé aux moteurs de recherches étrangers;</span></div><div><span class="Apple-style-span" style="font-family: Arial; font-size: 13px;"><br /></span></div><div><span class="Apple-style-span" style="font-family: Arial; font-size: 13px;">- La Chine dont j'ai déjà parlé précedemment;</span></div><div><span class="Apple-style-span" style="font-family: Arial; font-size: 13px;"><br /></span></div><div><span class="Apple-style-span" style="font-family: Arial; font-size: 13px;">- La Russie dont j'ai aussi parlé précedemment;</span></div><div><span class="Apple-style-span" style="font-family: Arial; font-size: 13px;"><br /></span></div><div><span class="Apple-style-span" style="font-family: Arial; font-size: 13px;">La Malaisie et Taiwan sont deux marchés que j'aurais grand plaisir à étudier quand j'aurais un peu plus de temps.</span></div><div><span class="Apple-style-span" style="font-family: Arial; font-size: 13px;"><br /></span></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8082309649671842419.post-77005135609492905342009-02-01T04:19:00.000-08:002009-02-13T13:23:29.103-08:00Rapport intermédiaire de thèseSalut à tous,
<br />
<br />Comme promis je vous publie mon rapport intermédiaire de thèse.
<br />Pour le télécharger cliquez sur le lien suivant (mais il vous faudra un compte gratuit sur slideshares):
<br /><a href="http://www.slideshare.net/Nanor/risks-of-search-engine-dependency-and-its-influence-on-data-quality" target="_blank">Lien pour la thèse</a>
<br />Le rapport final est prévu pour juin.
<br />Bonne lecture.
<br /><div style="width:415px;text-align:left" id="__ss_1025736"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/Nanor/risks-of-search-engine-dependency-and-its-influence-on-data-quality?type=document" title="Risks of search engine dependency and its influence on data quality">Risks of search engine dependency and its influence on data quality</a><object style="margin:0px" width="415 height="510"><param name="movie" value="http://static.slideshare.net/swf/ssplayerd.swf?doc=thesis-ronan-chardonneauv1-1234554684825997-2&rel=0&stripped_title=risks-of-search-engine-dependency-and-its-influence-on-data-quality"><param name="allowFullScreen" value="true"><param name="allowScriptAccess" value="always"><embed src="http://static.slideshare.net/swf/ssplayerd.swf?doc=thesis-ronan-chardonneauv1-1234554684825997-2&rel=0&stripped_title=risks-of-search-engine-dependency-and-its-influence-on-data-quality" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="415" height="510"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/Nanor">Nanor</a>. (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/international">international</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/e-marketing">e-marketing</a>)</div></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8082309649671842419.post-45660465146578928872009-02-01T04:17:00.000-08:002009-02-01T04:18:45.355-08:00Risks of search engine dependency and its influence on data qualityThesis intermediate report submitted for the European Master in Business Studies<br />(EMBS)<br />by Ronan CHARDONNEAU<br />Institut de Management de l'Université de Savoie d'Annecy (FR)<br />Università degli studi di Trento (IT)<br />Universität Kassel (GER)<br />Universidad de León (SP)<br />Date of submission: 26th January, 2009<br />Master ThesisUnknownnoreply@blogger.com0tag:blogger.com,1999:blog-8082309649671842419.post-2756215837080974242009-02-01T04:16:00.000-08:002009-02-01T04:17:23.241-08:00ContentsForeword.......................................................................................................................6<br />Chapter 1: Introduction of the topic background..........................................................8<br />1.1 Relevance of the subject...................................................................................10<br />1.2 Major terms......................................................................................................11<br />1.3 Focus, goals and structure of the report...........................................................11<br />Chapter 2: Concept of data quality.............................................................................13<br />2.1 Data quality definition......................................................................................14<br />2.2 The importance of data quality.........................................................................15<br />Chapter 3: Search engines dependency.......................................................................16<br />3.1 Search engine market configuration.................................................................17<br />3.1.1 Search engine categories..........................................................................17<br />3.1.2 Search engine market...............................................................................19<br />3.1.3 The search engines in the world...............................................................19<br />3.1.4 The search engine market shares per country...........................................22<br />3.1.5 The search engines competition...............................................................23<br />3.1.6 The semantic web.....................................................................................24<br />3.2 Search engines dependency aspect...................................................................25<br />3.2.1 Search engines dependency proves..........................................................25<br />3.2.2 Search engines dependency aspect...........................................................27<br />3.3 Search engines dependency problems..............................................................28<br />3.3.1 Privacy issues...........................................................................................29<br />3.3.2 Looking for other search engines.............................................................30<br />3.3.3 Search engine awareness..........................................................................30<br />3.3.4 Other search engines existence awareness...............................................32<br />3.3.5 Less confident regarding other search engines.........................................33<br />3.3.5 Less confident regarding other search engines.........................................33<br />3.3.6 Even the best cannot provide you everything...........................................34<br />Chapter 4: Risks of search engines dependency and its influence on data quality.....35<br />4.1 The information has been found but is poor....................................................36<br />4.2 What the search engines do not tell you...........................................................36<br />4.3 The best way to get data quality.......................................................................37<br />4.3.1 The sub-search engines.............................................................................37<br />4.3.2 The size of the Internet.............................................................................38<br />4.3.3 Single search engine Internet coverage....................................................39<br />4.3.4 Multiple search engine Internet coverage.................................................42<br />4.3.5 Others search engine Internet coverage....................................................44<br />4.3.6 A concrete representation of the World Wide Web...................................46<br />4.4 The gap between search engine dependency and data quality.........................47<br />Chapter 5: The Google example.................................................................................50<br />5.1 Google..............................................................................................................51<br />5.2 Google's success...............................................................................................51<br />5.3 Google dependency state..................................................................................52<br />5.4 Google functions..............................................................................................52<br />5.5 Google added functionalities............................................................................53<br />5.6 Google success is his weakness.......................................................................53<br />5.7 Google's disappearance hypothesis..................................................................54<br />Conclusion..................................................................................................................55<br />Declaration..................................................................................................................56<br />List of literature...........................................................................................................57<br />Afterword....................................................................................................................61Unknownnoreply@blogger.com2tag:blogger.com,1999:blog-8082309649671842419.post-75758839215999784092009-02-01T04:15:00.000-08:002009-02-01T04:16:12.458-08:00ForewordAs most of the students who has a computer one of my first move when I<br />wake up is to switch on the computer and to spend my first twenty minutes of the day<br />on the Internet.<br />From there I have a look at the last news, I check my e-mails and eventually<br />exchange some few words with a couple of friends by using online chat applications.<br />I also check my other email account as well as my blogs and analyze the traffic I got<br />during the last few days, to finish this process I consult my advertisement account to<br />see if I got some revenues. I often use as well search engine to look for information<br />which just came up into my mind during the night.<br />In the paragraph you just read was the description of my morning routine on<br />Internet. There is nothing special except that most of the moves I described above are<br />in fact done on two to three major search engines: Google, Yahoo and Microsoft.<br />I hardly ever use Yahoo or Microsoft for search purpose but Google is for<br />sure the website I visit the most to crawl the web but... is Google the Internet?<br />I got the idea to write about: « Risks of search engine dependency and its<br />influence on data quality » not because I was using all those Google applications<br />everyday and was scared about what will happen if I get in troubles with Google<br />such as privacy issues or if Google just closed. I just write about it because one day I<br />found Google results not accurate enough.<br />And from this observation a lot of questions came to my mind:<br />· Is it me who is not good enough at performing research on the Internet?<br />· Is it because no one wrote about the information I am looking for?<br />· Is it because the information is not on the first pages in Google that I have to<br />browse all the pages in order to find it?<br />· Is it because Google is not good enough?<br />· Is it because the information is hidden in some other documents such as PDF,<br />pictures, videos?<br />· Is it because I have to use another way to crawl the web and if yes how?<br />You see here how a simple observation can raise a lot of questions.<br />I hesitated a lot about writing on this topic, the main problem I got was that I<br />was not convinced that there is a potential risk of being search engine dependent. The<br />reason is that companies such as Google are working hard in order to fit Internet<br />users expectations and the vision we get is that they are doing a wonderful work. The<br />problem is that there could be a difference between perception and real facts and this<br />is exactly what I am eager to discover here.<br />Can we measure how huge is the gap between the information we were<br />looking for and the one of search engines as Google are providing us?<br />Search engines are set up to find information on the Internet, information<br />being the basis of any good decisions making we can then understand how important<br />and interesting it is to write on this topic.<br />I hope you will appreciate this reading as much as I did when making my<br />research.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8082309649671842419.post-11136304116865335132009-02-01T04:13:00.001-08:002009-02-01T04:15:12.500-08:00Chapter 1: Introduction of the topic backgroundI will not surprise you if I say that Internet has been created to share<br />information and to communicate with each others.<br />It is hard to evaluate how big is the Internet, estimations among companies<br />are very different, it varies from 15 to some 30 billion Web pages1. The number of<br />websites is increasing everyday and estimated at 185,167,8972 with a constant<br />augmentation since the creation of the world wide web.<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_MMFB5Sv7YVE/SYWSGxNlafI/AAAAAAAAEKM/tvc3l7ix3tc/s1600-h/site_count_history.gif"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 240px;" src="http://4.bp.blogspot.com/_MMFB5Sv7YVE/SYWSGxNlafI/AAAAAAAAEKM/tvc3l7ix3tc/s400/site_count_history.gif" alt="" id="BLOGGER_PHOTO_ID_5297801181658442226" border="0" /></a><br /><br /><div style="text-align: center;">Illustration 1: Total Sites Across All Domains August 1995 - January 2009<br /><br /></div>Habits have changed since the creation of the Internet and websites are used now in<br />diverse manners if it comes to be a standard for companies (recognized as a mark of<br />trust, seriousness and quality) it is also a space for many individuals (blog<br />phenomenon). As an example regarding France, in June 2008 14% of French people<br />above 12 year-old which means 22% of French Internet users are authors of a blog or<br />a website3.<br />The banalization of the Internet and the fact that anyone can create his own<br />website for free increase the feeling we have regarding the Internet: a true jungle of<br />information and even sometimes real “dump” regarding information accuracy.<br />Websites can be accessible through three channels:<br />· Direct access (for example you know the website address by heart, you put it<br />in your favorites or you find a website on a business card and you are typing<br />it in the address bar);<br />· External links (you access to a website which has the link of another<br />website, this is the case in most of websites, catalogs, advertisement);<br />· Through Search Engines (you use a dedicated application by typing in some<br />keywords in order to get suggestions of what you are looking for);<br />As you can see from this list if you use only the first two ways to crawl the<br />web it comes to be too rigid and not wide enough. It has been said as well that the<br />first way is disappearing more and more in profit of search engines4.<br />So one could say that there is currently two main ways to crawl the web, from<br />link to link and by using search engine.<br />This last one being indispensable in order to crawl the web properly.<br />More and more information are put on the Internet which makes it<br />come a true jungle. The only way to crawl those information properly<br />is to use search engines.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8082309649671842419.post-86745658397214491652009-02-01T04:12:00.001-08:002009-02-01T04:12:59.567-08:001.1 Relevance of the subjectInternet is becoming more and more our information provider. "In 2002 a<br />study from the U.S. Department of Commerce estimated that 36% of the American<br />public over the age of 3 used the Internet to search for product and service<br />information in 2001. This usage represented a substantial increase in information<br />search behavior from 2000, when 26% of the American public reported using the<br />Internet to search for product and service information."5<br />Between 2000 and 2008 the USA got an increase of Internet users of 130,9<br />%6 we can then imagine how important is searching information through Internet<br />nowadays.<br />The number of Internet users is estimated to 1,463,632,361 (world population<br />6,676,120,288) with a growth rate from 2000-2008 fixed at 305.5 %7.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8082309649671842419.post-52359821400162610752009-02-01T04:11:00.000-08:002009-02-01T04:12:12.580-08:001.2 Major termsIn this thesis you will hear a lot about the following terms: search engines,<br />search engine dependency and data quality.<br />Search engine is the most flexible technology which has been created in<br />order to crawl the web. A search engine is no more than a web application which is<br />processing data. A search engine does not create data it just process some<br />information it has in his index.<br />I describe search engine dependency as the fact that one does not make the<br />choice between one search engine and another. Search engine dependency is very<br />relevant in most of the countries. Most of the people are using only one single search<br />engine when performing requests on the web. I will speak as well about bad habits<br />when dealing with search engines. For example you can be dependent of using a<br />search engine but using it badly.<br />Data quality is the quality of data. Data are of high quality "if they are fit for<br />their intended uses in operations, decision making and planning ". Alternatively, the<br />data are deemed of high quality if they correctly represent the real-world construct to<br />which they refer. These two views can often be in disagreement, even about the same<br />set of data used for the same purpose8.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8082309649671842419.post-79110662483248421302009-02-01T04:10:00.000-08:002009-02-01T04:11:23.429-08:001.3 Focus, goals and structure of the reportThe focus of this work is to show if there are some risks of being search<br />engine dependent and if there are some, is the gap of information significant<br />between a search engine to another?<br />Goals are numerous:<br />· to put in evidence how bad it is to be dependent of an unique search engine;<br />· to show how important it is to have reliable information;<br />· to show how big is the gap between a general search engine and a specialized<br />one;<br />· to look for alternatives if tomorrow the main search engines disappear;<br />· to show the weaknesses of general search engines;<br />· to show and discover other search engines and put in evidence their<br />usefulness;<br />· to show that general search engines are not well used;<br />· to discover the future expectations people have regarding search engines and<br />what are the coming technologies in this field;<br />The structure of the report should be done as follow:<br />The first idea is to introduce the concept of data quality. We all go on<br />search engines in order to find information whatever it is or at least to find the<br />answer to one of our question (how much does a Paris-Berlin train ticket costs? What<br />is the weather in New York? What is the last result of our favorite soccer team?).<br />The second point is about Data quality which is very interesting in order to<br />understand why search engines exist.<br />The next point is dealing with the world of search engines and the<br />dependency which is outcome from them.<br />Analyzing the world of search engines is fundamental to understand how<br />Internet is not as rational as we could think (search engines may be not the Internet,<br />search engines may be different from a country to another).<br />Then we will have a look on figures which show quite clearly that people are<br />not using several search engines when making research on the Internet but an unique<br />one that I will define as the dependency concept.<br />Once this definition given I will focus on the heart of this work which are the<br />risks that this dependency provide and its influence on data quality.<br />Google being in Europe the most used search engine I will use it as a major<br />example in my last part.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8082309649671842419.post-80397253511316221082009-02-01T04:09:00.002-08:002009-02-01T04:10:09.640-08:00Chapter 2: Concept of data qualityWhen I firstly decided to write about the concept of data quality for search<br />engine I did not mean at the beginning that data has to be perfect. I just meant that<br />when I write a request on any search engine I expect to have as results some<br />answers which fit to my expectations. The last example I have in mind is when on<br />the 31th of December a friend of mine looked for the « average height of Korean<br />people » (request were made on Google) and all the results on the page were dealing<br />about the « average size of the sexual organs of Korean people ». I have high doubts<br />that no information regarding the average height of Korean people does not exist on<br />the web it however has been what Google seemed to tell me.<br />Here as you can see in this example it raises a lot of issues regarding data<br />quality. My first expectation regarding data quality was then to get some results<br />which fit to my request. But looking it deeper what is the value of a supposed correct<br />answer that I could have found written by someone like you and I (not specialized in<br />this topic).<br />In fact here everything depends on how professional the data as been written,<br />this is what I am explaining in this chapter.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8082309649671842419.post-64648904822440819292009-02-01T04:09:00.001-08:002009-02-01T04:09:40.190-08:002.1 Data quality definition“This part needs additional information and improvements and is then not<br />finished yet.”<br />Data quality is defined by four criteria:<br />· Accuracy: it means that the information has to be true so based on real facts.<br />Here we see the importance of having the source of the document.<br />· Timely: the data given has to be dated. The most striking example could be<br />the one with stock exchange, what is the value of a data regarding a currency<br />change without the date?<br />· Meaningful: here it comes back to what I was explaining in the introduction.<br />Does the result fits with my request? What is the color of a frog? The answer<br />is green, is it useful? Yes but is it complete?;<br />· Complete: an information can be for sure useful but will be far more useful if<br />it is complete.<br />Here is then the minimum vital of data quality.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8082309649671842419.post-15244707297550749442009-02-01T04:08:00.002-08:002009-02-01T04:09:09.055-08:002.2 The importance of data quality“This part needs additional information and improvements and is then not finished<br />yet.”<br />As I mentioned it there are two levels of data quality:<br />· Poor quality one: for example you and I are looking for information<br />whatever it is in order to get a quick answer or even a mere comment. Here<br />two theories are facing each other:<br />▪ An information should be given even if it is possibly wrong. It of<br />course can be useless if the information is a hoax but will it be in the<br />case of a warning of a terrorist attack?<br />▪ An information should be given only if it is 100% accurate. Here it is<br />interesting in order to not create polemical situations for nothing.<br />There are no rational choice to make here, sometimes you need to use the first<br />theory and sometimes the other one.<br />I would describe poor quality data as mass consumption information which<br />mean good enough for “lambda” people but not that useful for businesses and even<br />less for researchers. With the increasing of Internet users more and more mass<br />consumption data are created and of course their number is bypassing the one of<br />quality ones.<br />· High quality one: here we find the data which fits the four criteria I<br />described above. High quality data are useful in order to take complex and<br />rational decisions.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8082309649671842419.post-91455653728212246922009-02-01T04:08:00.001-08:002009-02-01T04:08:23.803-08:00Chapter 3: Search engines dependencyIn order to understand well this part we should have firstly a look at the<br />search engine market configuration. Even if for a lot of people search engine is a<br />synonym of Google it may be not true for some other people. I made a strong effort<br />during this work to make it as global as possible. Europe is good as well as the<br />United States but we will never got the all answers of our issues if we always<br />consider these two parts of the world.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8082309649671842419.post-87606778600902169792009-02-01T03:59:00.000-08:002009-02-01T04:07:49.598-08:003.1.1 Search engine categories3.1 Search engine market configuration<br />3.1.1 Search engine categories<br />The world of search engines is not as uniformed as we could have think. I<br />until now identified three kind of search engines:<br />· Standard: the most well known search engines such as www.google.com,<br />www.livesearch.com (Microsoft) , Ask (http://www.ask.com/?o=312) they are<br />looking for any kind of information through the Internet and are characterized<br />by a very light interface:<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_MMFB5Sv7YVE/SYWQWWLaf7I/AAAAAAAAEKE/HVqEVSvR02Y/s1600-h/ask.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 241px;" src="http://3.bp.blogspot.com/_MMFB5Sv7YVE/SYWQWWLaf7I/AAAAAAAAEKE/HVqEVSvR02Y/s400/ask.jpg" alt="" id="BLOGGER_PHOTO_ID_5297799250256232370" border="0" /></a><br /><br /><div style="text-align: center;">Illustration 2: A light interface: the homepage of the search engine www.ask.fr<br /><br /></div>· Portals: may be the most complex search engines to analyze on a figures<br />point of view. Portals are characterized by a lot of information on their home<br />page including the search engine function. It is then difficult to make the<br />difference here between the success of the portal and the success of the search<br />engine on this web page. The best example I found is the one of mail.ru<br />which is the most visited website in Russia far before Google. It seems when<br />looking at the search engine statistics that the research made on Mail.ru are<br />not accounted or that no one is using the search function of Mail.ru. So it is<br />sometimes hard to measure the success of some search engines. The most<br />well known portal is Yahoo.<br /><div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_MMFB5Sv7YVE/SYWPUAOVwKI/AAAAAAAAEJ8/xH0QO-X5EGE/s1600-h/mail.ru.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 191px;" src="http://1.bp.blogspot.com/_MMFB5Sv7YVE/SYWPUAOVwKI/AAAAAAAAEJ8/xH0QO-X5EGE/s400/mail.ru.jpg" alt="" id="BLOGGER_PHOTO_ID_5297798110491558050" border="0" /></a>Illustration 3: Home page of the Mail.ru portal<br /></div><br />Specialized search engines: they to my point of view belong to a<br />subcategory of the first group. The major problem of standard search engines<br />is that they are too big. Specialized search engines are then no more than a<br />special function which is working as a filter. It is then far more easier to find<br />the information you are looking for on a specific website rather than using<br />standard ones. A good example of it can be the one of Ebay, it is of course far<br />more convenient to go on the Ebay website and use the search engine directly<br />from there rather than going on Google and writing a request such as 'Ebay<br />buying socks'. I mentioned it again but in most of the cases specialized search<br />engines are not a revolution they are just one part of standard search engine<br />and are not a new technology by themselves.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8082309649671842419.post-52302021848474963182009-02-01T03:57:00.000-08:002009-02-01T03:59:15.441-08:003.1.2 Search engine marketThe search engine market is segmented by an enormous leader: Google, a<br />follower who is far from him: Yahoo and a large amounts of small search engines.<br />The dominant position of Google may stay for years and years and only a technical<br />revolution could really jeopardized him.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_MMFB5Sv7YVE/SYWOX8VQbbI/AAAAAAAAEJ0/1SthzDIlI2c/s1600-h/search+engines+stats.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 169px;" src="http://3.bp.blogspot.com/_MMFB5Sv7YVE/SYWOX8VQbbI/AAAAAAAAEJ0/1SthzDIlI2c/s400/search+engines+stats.jpg" alt="" id="BLOGGER_PHOTO_ID_5297797078654676402" border="0" /></a><br /><div style="text-align: center;">Illustration 4: Top 10: Search websites in the world August 2007<br /></div>As you can see here I identified what we could call « The big four » which<br />represents the four major search engines. Then comes three specialized search<br />engines (7,49% all together) but their success are limited to the size of the website<br />they are browsing. Then came in last positions what I would called the dead<br />champions which once have been great and well known search engines but which<br />are nowadays in decline and will one day probably disappear.Unknownnoreply@blogger.com0