Google: Google nowadays

I - Company Introduction

Google Inc has recently celebrated his ten-year birthday(September the 7^th 2008). What a great opportunity to study how a simple research project became one of the world biggest growing company in all time!

I – 1 Google nowadays

Google is the most used search engine engine in the world with more than 60% of the world requests made on search engines.

Google is also a company providing a large range of services(exactly 149), his more recent ones(the web browser: Chrome) make it now compete with firms such as Microsoft.

Some example of Google services: mails, blogs, videos hosting, companies ads, maps, pictures hosting, websites analytics...

During the last 4 semesters Google generated nearly 20 billions dollars of revenue with a net profit of 4,85 billions. As a comparison for the same period Microsoft(created 33 years ago) got 60 billions dollars and a net profit of 17,6 billions.

The value of Google is nowadays estimated to 142 billions of dollars. In the High-Tech sector only three companies have a better quotation: Microsoft, IBM (created 97 years ago) and Apple (32 years ago).

Google is physically present in 33 countries around the world with 68 offices.

To understand how this company could have been so successful internationally let's study his internationalization steps during the last decade.