Google: Table of contents

Table of contents

I - Company introduction
I – 1 Google nowadays
I – 2 Google international expansion
I – 3 Google's position in the world nowadays as a search engine
II – International Marketing
II – 1 Classification of an International company by qualitative features(EPRG)
II – 2 From Geocentrism to Regionalism: How Google gets rank first?
III – Local modifications
III – 1 Local resources
III – 2 Local restrictions
III – 3 Specific cultures and localized market requirements
III – 4 Anti-globalisation trends
III – 4.1 Latin America
III – 4.2 Middle East
III – 4.3 China
III – 4.4 Russia and ex-soviet countries
III – 5 Types of internationalization
III – 6 Google's degree of internationalization
III – 7 The overall motivation of internationalization
III – 8 Drivers of internationalization
IV – Conclusion
V – Sources