Google: Anti-globalisation trends

III – 4 Anti-globalisation trends

This is a very interesting point. Is Google victim of anti-globalization activities? Does it have to use another name in order to extend his power? Even if Google is worldwide known it is also hided under different names. For example when you use the search engine of AOL it is in fact the one of Google, and this in a very huge number of other websites.
Regarding the trademark Google it has for the moment a very good image. I mean for Europe Google does not seem as the “bad American” that we have to boycott in order to protect our market. So the answer to the question should be no, even if there are some elements which could let us think the opposite when we are analyzing other markets.