Thesis intermediate report submitted for the European Master in Business Studies
(EMBS)
by Ronan CHARDONNEAU
Institut de Management de l'Université de Savoie d'Annecy (FR)
Università degli studi di Trento (IT)
Universität Kassel (GER)
Universidad de León (SP)
Date of submission: 26th January, 2009
Master Thesis
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