4.3.1 The sub-search engines

As I said previously Google is too big, the bigger it is the more precise your
request have to be. Few people knowing the existence of Boolean operators it then
comes more and more difficult to get the right information. This is why in fact
Google put at your disposal some sub-search engines in order to make your research
easier, for example: Google books, Google videos, Google images. We all agree that
looking for pictures could be done on the research bar of Google, but it is far more
convenient to make it directly from « Google images » because it is displayed better.
The main problem is what I described previously: « search engine awareness
within a search engine ». Am I aware that Google has the following services?
I could sum up it all in a scheme:

Illustration 9: Some sub-search engines of Google

For a Google search engine dependent everything starts from Google home
page. He is then aware here of those specialized search engines in order to make
more precise research on the following information: images, maps, news and
products. It is however under his own initiative to discover what is going on under
those search engines and to discover them. I do not have a proof of what I am saying
but I may presume that in order to buy a product more people are going on Google,
type eBay or Amazon and go and buy on those websites rather than going on Google
products. Google products is however including all those websites in his database so
it should more convenient to have a look on Google products first in order to get the
best price rather than going individually on eBay and Amazon.
We can then symbolize the Internet users awareness of Google search engines
according to this scheme.
The more we get into deep of those levels and the least the Internet user is
aware of it.
Level 2 is still available on the first page but with two clicks.
Level 3 is no more available on the home page but can be accessible in three
clicks.
Level 4 is even not accessible from Google main website and that you have
too be aware of it in order to access it.
Level 5 is hypothetical and constitute the unknown Google projects, often
developed under another name.
All those Google sub levels have been created in order to make easier
research on a specific request. When looking for an image it is far
more convenient to pass through Google images rather than the general Google.