I certify that this work has been done by myself and only myself. All the
sources used for its realization have been well indicated.
Ronan CHARDONNEAU
European Master in Business Studies
Institut de Management de l'Université de Savoie d'Annecy (FR)
Università degli studi di Trento (IT)
Universität Kassel (GER)
Universidad de León (SP)
22th January, 2009
dimanche 1 février 2009
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