which is the ability to well index a website on search engines. The main issue is that
Google being the most well known search engine a lot of computer scientists tried to
understand how Google was working in order to index web pages. The more
experiments are made and the more the secret algorithm of Google is known. As we
can imagine few are the web masters who are interested to have a website in the
latest pages of Google. This is why Google results are not the most rational and are
not the reflect of our physical society.
This observation is far more important if we consider that some studies38
showed that Internet users are considering only the first 3 results of Google when
making research on it.
Illustration 19: Eye Tracking on Google
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