5.1 Google

In January 1996 a 24 year-old PhD student called Larry Page studying at the
University of Stanford was looking for a theme for his thesis. Encouraged by his
supervisor he studied the following topic “exploring the mathematical properties of
the World Wide Web“ working in collaboration with another student called Sergey
Brin. To make it simple, it is from this work and collaboration which will came up
“Google Inc” (officially created in September the 7th 1998).
Two months later Google is already included in the Top 100 of world
websites of PC magazine (a reference in the United States for computers).
Even if Google is formerly a web based application in English it is a worldwide
service available on the Internet for all. As his creator (Larry Page) said "Google's
search engine has always had strong global appeal"35.
Google is nowadays the most famous search engine. In ten years as the
Millward Brown report said36 Google will become the most powerful brand in the
world.