3.3.2 Looking for other search engines

A recurrent question often asked is « Why people are not looking for other
search engines? ». Why do people knowledge regarding search engines is so low? If
you ask to someone how many search engines he may know he will for sure answer
you « Google » maybe « Yahoo » he may add « Microsoft » without telling you its
real name which is « Live Search » and it will for sure stops right here.
Many others search engines are however present on the market. We should
then conclude that people are satisfied by the current search engines.
However studies are showing that regarding Google people when getting their
results are only considering the first three results and not the others giving far more
importance to the first one.26 By just this observation we could then say that there are
things to improve in Google's interface. I guess again that people are looking for
something new even if it is not their priority. This is why I would like to raise another
issue which is search engine awareness.