Start by the first article: http://moteurs-de-recherches-alternatifs.blogspot.com/2008/11/apple-distribution-policies-at-apple.html
7 Bibliography
http://ejschmidt.com/blog/
http://www.nytimes.com/
http://www.ifoapplestore.com/index.php
http://www.businessweek.com
http://www.economist.com/
Apple, Inc., Annual Report, 2007
Yoffie, D., Sind, M. « Apple Inc., 2008 » Harvard Business Review, 2008
Chernev, A. « Apple Retail Stores » Kellogg School of Business Review, 2002
Apple Retail Manifesto, Apple 2001
jeudi 27 novembre 2008
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