III – 4.4 Russia and ex-soviet countries :
Here it is just a personal feeling I have. Regarding the map I made on page 6 I would say that ex-soviet countries are still supporting a Russian search engine because accepting an American one as a standard will be accepting the supremacy of Americans in this sector.
In order to conclude that part I would say that there is in some countries an informal boycott but actually it is link to the nationality of the product and not its conception. For example Mac Donald's was boycotted in France and in other countries because as qualified as an unhealthy food.
vendredi 21 novembre 2008
Google: China
III – 4.3 China:
Services which manage information and data through Internet in China as considered as national security. I would not then consider Google as a pure victim of anti-globalization trend in China. There is not a formal boycott of using Google but more an informal one... the Chinese mentality being “if you are a good Chinese you should use Chinese products and services by helping in that way your country”.
Services which manage information and data through Internet in China as considered as national security. I would not then consider Google as a pure victim of anti-globalization trend in China. There is not a formal boycott of using Google but more an informal one... the Chinese mentality being “if you are a good Chinese you should use Chinese products and services by helping in that way your country”.
Google: Middle East
III – 4.2 Middle East:
I thought I would have discovered that Muslims countries will make a common block against Google the American search service but it is not the case. Middle East countries have opted either for Google or Yahoo as main search engine(both Americans).
I thought I would have discovered that Muslims countries will make a common block against Google the American search service but it is not the case. Middle East countries have opted either for Google or Yahoo as main search engine(both Americans).
Google: Latin America
III – 4.1 Latin America:
I would have thought that Latin America would have create his own methodology but actually it seems that Google is making the unanimity there since it made a partnership with Universo Online(UOL) in 2001.
I would have thought that Latin America would have create his own methodology but actually it seems that Google is making the unanimity there since it made a partnership with Universo Online(UOL) in 2001.
Google: Anti-globalisation trends
III – 4 Anti-globalisation trends
This is a very interesting point. Is Google victim of anti-globalization activities? Does it have to use another name in order to extend his power? Even if Google is worldwide known it is also hided under different names. For example when you use the search engine of AOL it is in fact the one of Google, and this in a very huge number of other websites.
Regarding the trademark Google it has for the moment a very good image. I mean for Europe Google does not seem as the “bad American” that we have to boycott in order to protect our market. So the answer to the question should be no, even if there are some elements which could let us think the opposite when we are analyzing other markets.
This is a very interesting point. Is Google victim of anti-globalization activities? Does it have to use another name in order to extend his power? Even if Google is worldwide known it is also hided under different names. For example when you use the search engine of AOL it is in fact the one of Google, and this in a very huge number of other websites.
Regarding the trademark Google it has for the moment a very good image. I mean for Europe Google does not seem as the “bad American” that we have to boycott in order to protect our market. So the answer to the question should be no, even if there are some elements which could let us think the opposite when we are analyzing other markets.
Google: Specific cultures and localized market requirements
III – 3 Specific cultures and localized market requirements
Google's home page is available in an incredible number of languages. All of these pages have the same pattern except for only three of them: Japan, South Korea and China.
Google has always been thought for a clean and light interface(no images, no flash animations, HTML simplified version available for low connection bandwidth).
However it does not fit at all with the Asian culture which is(for example) recognizing a quality website to the number of animations on it. A good website for them has firstly to be attractive whereas the Western culture tend to think that a website has to be useful before all and then easy to read.
People think too much and this is a bad habit they took, that Internet made the world flat among cultures and countries, this is not true even on the Internet Culture, countries habits have serious consequences.
Google is available until now available in 104 languages and dialects with a customized home page for 138 countries. In those 138 countries only three of them differ.
Google's home page is available in an incredible number of languages. All of these pages have the same pattern except for only three of them: Japan, South Korea and China.
Google has always been thought for a clean and light interface(no images, no flash animations, HTML simplified version available for low connection bandwidth).
However it does not fit at all with the Asian culture which is(for example) recognizing a quality website to the number of animations on it. A good website for them has firstly to be attractive whereas the Western culture tend to think that a website has to be useful before all and then easy to read.
People think too much and this is a bad habit they took, that Internet made the world flat among cultures and countries, this is not true even on the Internet Culture, countries habits have serious consequences.
Google is available until now available in 104 languages and dialects with a customized home page for 138 countries. In those 138 countries only three of them differ.
www.google.com.ar/
Google Argentina has exactly the same interface as hundreds of others countries Google home pages
As you can see a second block as been added. This block looking very similar to his competitor in this country: “Yahoo Japan”
Google China looks like his Korean fellow but without the block above. Animations are however still here.
Here for Google Korea two blocks have been added. The most relevant one is the one below. By passing the mouse on one of the color point an animation came out.
It is quite incredible to see and to discover that a service such as Google(only one page)which has to modify his interface in order to fit at best some specific markets.
Google: Local restrictions
III – 2 Local restrictions
The best example I can take is the one of Google in China. The Chinese government can have a total control on Google.cn results(Chinese Government did it, is doing it right now and will for sure continue for the next years). They are then able to retrieve and filter some information on specific requests. The service at the end is therefore not the same. Whereas it is not the case on Google.com.
So www.google.cn has to fit with the Chinese government rules whatever the Google's culture is. It is then Google which have to adapt and not the opposite.
The best example I can take is the one of Google in China. The Chinese government can have a total control on Google.cn results(Chinese Government did it, is doing it right now and will for sure continue for the next years). They are then able to retrieve and filter some information on specific requests. The service at the end is therefore not the same. Whereas it is not the case on Google.com.
So www.google.cn has to fit with the Chinese government rules whatever the Google's culture is. It is then Google which have to adapt and not the opposite.
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