Cela signifie que j'ai officiellement l'aval de mes responsables de formation pour démarrer ma thèse.
Alors en voici en exclusivité les points qui y seront abordés:
Risks of search engine dependency and its influence on data quality
1 Introduction of the topic background
1.1 Relevance of the subject
- Internet is more and more used to find information
- In order to browse properly the Internet you need a search engine
- One specific search engine is massively used which means only one way to manage data
1.2 Major terms
- Search engines
- Search engines dependency
- Data quality
- Risks
- Influence
1.3 Focus, goals and structure of the report
-Focus: What are the risks of using a single way of managing data?
-Goals:
- to put in evidence that using a single search engine is wrong;
- to show how important it is to have reliable information;
- to show how big is the gap between a single search engine and specific unknown search engines;
- to look for solutions if tomorrow the biggest search engines players disappear(for e.g: Google);
- to show that there is not a perfect search engine;
- to show that other search engines exist;
- to show even if you are dependent of a single search engine it is not sure that you are using it properly;
2 Concept of data quality
2.1 How to define data quality?
- Accurate, timely, meaningful, and complete
2.2 Why data quality is so important?
- Data quality as source of decision making
- Data is the center of everything
3 Search engines dependency
3.1 Configuration of the search engine market
- It is rare to find a country which is not depending of a particular search engine. We clearly have Google countries, Yahoo countries...
3.2 Search engines dependency aspect
- What does search engine dependency mean?
3.3 Search engines dependency problems
- Privacy issues
- Why people are not looking for other search engines?
- You get less and less confident regarding other search engines
- How to manage Search engine owner strategy(for e.g if Google change its rules of indexation)
- Even the most famous search engines do not provide all functionalities(to compare results from different search engines, I want to have a visual representation of my results, I want to find people)
4 The risks of search engines dependency and its influence on data quality
4.1 The information has been found but is poor
- Poor data quality
- The more a search engine is known the more it is easier to know its secrets and then to manipulate it
- Single way of thinking
4.2 The information has been not found so users may think it does not exist
- Poor knowledge on how to use the search engine
- Data can be controlled, easy to manipulate people
- Poor knowledge on the existence of other search engines
5 The Google example
Google figures
Search engine dependency on Google
Can Google disappear?
6 Conclusion
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